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Issue loyalty points when a customer completes a qualifying action, such as a purchase, or distribute rewards to a selected audience. Your business decides what earns points; the campaign connects those rewards to a funded budget and clear spending rules.

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How issuing points works

1

Set up a funded campaign

Define the audience, campaign budget, and where the rewards can be spent. Choose the earning rules and expiry for campaign rewards.
2

Reward eligible activity

Use confirmed purchases, milestones, or other qualifying events to allocate points. A campaign can also distribute rewards to a selected group of customers.
3

Show customers what they earned

Make the balance, eligible redemption options, and expiry visible so customers know how to use their rewards.
4

Manage the campaign budget

Track issued, redeemed, outstanding, and expired rewards. Where the campaign supports it, recover eligible backing from expired rewards and reuse it for future distributions.

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Points and credentials work together

A loyalty credential can prove that a customer qualifies for an offer, such as a Gold-member bonus. The points campaign then determines the reward they receive. Issuing or revoking a credential does not itself add or remove spendable points. See Loyalty credentials for status and eligibility, and Loyalty points for the reward model.

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Build your loyalty campaign

Talk to the AIR team to learn about setting up a campaign, funding, and the integration that fits your business. Next, see Spending loyalty points or explore the use cases.