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AIR Loyalty brings together customer status and rewards. It has two complementary parts: credentials that prove membership or achievement, and points that customers earn and spend under a program’s rules.

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Loyalty credentials

A loyalty credential is an issuer-signed statement about membership, tier, or a milestone. Your loyalty engine determines the status and triggers issuance. A participating partner can verify that credential and apply its own benefit rules without a direct connection to your loyalty database. A credential proves a claim. Even if it includes a points total, it does not maintain a live spendable balance.

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Loyalty points

Points represent reward value backed by a funded program. A campaign defines the earning rules, eligible spending options, and expiry for campaign rewards. Redemption connects customer spending to settlement for the merchant or partner. AIR’s points design uses stable-points infrastructure, with campaign rewards layered over it. Where a campaign supports recovery, unused rewards that expire can return eligible backing to the budget for future rewards.

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Build a loyalty experience

A credential can establish that a customer qualifies for a tier benefit; a points campaign can then determine what they earn or spend. Each flow has its own rules and responsibilities. Start with Loyalty credentials and Loyalty points. Explore Use cases and Loyalty as a Business, or talk to the AIR team about your program.