Skip to main content
Loyalty points represent reward value a customer can earn and spend under a program’s rules. A points program needs funding, a balance, redemption rules, and settlement. A loyalty credential instead proves membership, tier, or achievement; it does not maintain a spendable balance.

​
Stable points and campaign rewards

AIR’s points design uses Spree infrastructure. It separates the underlying stable-value points from the rewards allocated to a particular campaign. The stable-value design concerns the backing of the points. It does not mean every campaign reward can be spent everywhere, lasts forever, or can be cashed out by a customer. The deployed backing, redemption value, and supported spend surfaces depend on the agreed implementation.

​
From earning to spending

  1. Fund a campaign. Establish its budget, eligible customers, earn rules, spend surfaces, and expiry.
  2. Issue rewards. A qualifying purchase, activity, or batch distribution allocates points to a customer.
  3. Show usable value. The customer sees their balance, where it is eligible, and when campaign rewards expire.
  4. Redeem. The customer spends eligible rewards at an approved checkout or redemption surface.
  5. Settle and reconcile. Record the redeemed value, merchant or partner settlement, outstanding rewards, and remaining budget.
See Issuing loyalty points and Spending loyalty points for the partner workflow.

​
Breakage and budget recycling

Breakage is reward value that is issued but never redeemed. In an expiring pSP campaign, unused rewards can expire under the campaign’s rules, and eligible backing can return to the campaign budget for future rewards. For example, a campaign allocates 200 reward units. Customers redeem 120, and the remaining 80 expire unused. If the campaign supports recovery, the backing eligible for those 80 units can be recycled into its budget. This is an illustrative accounting example; it does not set a currency conversion, fee, or commercial entitlement. Expiry belongs to the campaign reward rules. The documented design describes Branded SP as permanent; do not apply pSP expiry automatically to underlying SP or Branded SP. Budget recovery also needs to be recorded separately from redemptions and merchant settlement. Explain expiry and eligible spending clearly before a customer earns. Breakage can help reuse a campaign budget, but it does not guarantee profit, yield, or campaign performance.

​
Explore a points program

Visit AIR Shop to explore an AIR-owned redemption surface, or see Use cases for campaign examples. Talk to the AIR team to learn about the points model, funding, supported redemption options, and integration for your business.